In addition to its primary function as a feedback channel, talktowendys.com serves as a promotional tool for Wendy's. Customers who complete the survey are often eligible for rewards such as discounts on future purchases or entries into sweepstakes, incentivizing participation and encouraging repeat visits. This dual benefit of feedback and rewards not only encourages engagement but also cultivates a mutually beneficial relationship between Wendy's and its customers, where both parties contribute to the continuous improvement and success of the brand.