General Discussions

The advertising specialists took over, diving deep into Amazon PPC reports to identify wasted spend. The client was bidding heavily on broad keywords that attracted browsers but not buyers. By restructuring campaigns to focus on high-intent keywords and segmenting ads by product category, they lowered the Advertising Cost of Sales (ACoS) dramatically. At the same time, SpectrumBPO’s ecommerce consultants discussed future growth options, such as diversifying sales channels using white label ecommerce solutions. This allowed the client to envision selling the same high-quality home décor products under a private-label model on platforms like Walmart, Etsy, and Shopify—without incurring the complexity of building separate operational teams for each platform. This strategic foresight set the stage for multi-channel scaling while keeping operational costs predictable.